Month: May 2019

Focusing On The Problem Sounds Trivial, But Are You Really Doing It?

It’s a common perception that we product managers are “solutions people”. We have great ideas for new opportunities, improving our flows and hitting our goals.
However, attending the INDUSTRY product conference helped us realize that in fact, we should be Problem People.

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Get to know your customers from REAL close

We tend to think we know our users and know what to expect of them when adding a feature or creating a new user experience. One important experience reminded us how it’s not always the case, and how sometimes the best way to learn about our users is to closely watch them use our product in their natural environment. It’s as simple as that. My team at Soluto Tel-Aviv focuses on the first experience of our customers with the product….

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Why working with a product-oriented team is awesome

As a Product Manager, one of the most frustrating things is the feeling of a tug-of-war contest with developers colleagues: Developers will pull the rope towards technical debts and a robust infrastructure, while PMs will pull it back towards top notch designs and user experience. Most of the time, the root cause for the tug-of-war contest feeling is not about the quality of the people. Rather, awesome employees tend to pull the rope because the culture of the company encourages…

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