Tag: Product

The keys to creating an effective user survey

The hardest task as a product manager is the guessing game. Basically, we have to guess what users want or need. If you’re in the B2B industry and you want to think about your next step, all you have to do is ask your business users what they need. Add some development estimation to the mix, and you have yourself a roadmap. However, in the B2C industry, and especially in the mobile apps industry, you can’t really do that. First of…

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Testing for dummies Product Managers

Bugs – we all hate them One of your team’s features has a bug, again… You either can’t learn what you hoped to from this feature (is the feature working as we expected it to work? Do users like our new feature?), or does it cause a bad user experience? Best case it’s annoying, worst case it costs you time and money. Now you have to navigate rough waters with customers, and fix the issue instead of moving forward to…

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